A Millennial Mindset: How Modal Shift Affects the Transportation Choices of University Students

Jessica Weber, 2015, MRCP (thesis link)

2016 AICP Outstanding Student Award
2016 New Horizon Award for Research
Major Professor: Brent Chamberlain
Project Completed while Dr. Chamberlain was at Kansas State University

Key Words: Modal shift; Millennials; Intervention; Transit; Preferences; Policy

ⒸJessica Weber

Project Description

This Regional and Community Planning project looks at travel behaviors of Millennial aged college students in Manhattan Kansas. With millennials predicted to be an urban dwelling generation there is a need to understand their travel habits so planners can prepare and tailor communities’ public transit for them. The study investigates this through a survey of local residents in Manhattan. Results showed that residents’ actual travel behavior differentiates from their indicated willingness of travel related behavior.

Tools and Technology 

  • Mapping Software – ArcGIS