A Millennial Mindset: How Modal Shift Affects the Transportation Choices of University Students
Jessica Weber, 2015, MRCP (thesis link)
Key Words: Modal shift; Millennials; Intervention; Transit; Preferences; Policy
This Regional and Community Planning project looks at travel behaviors of Millennial aged college students in Manhattan Kansas. With millennials predicted to be an urban dwelling generation there is a need to understand their travel habits so planners can prepare and tailor communities’ public transit for them. The study investigates this through a survey of local residents in Manhattan. Results showed that residents’ actual travel behavior differentiates from their indicated willingness of travel related behavior.
Tools and Technology
- Mapping Software – ArcGIS